c.u.e. the cloth
WELCOME TO
welcome to c.u.e. the cloth, where fashion meets authenticity. we specialize in curating collections that stand for classic, undone, and elevated—capturing the essence of timeless style with a contemporary twist. our mission is to empower you to embrace your personal style, allowing you to live effortlessly and authentically you.
our handpicked selection of clothing and accessories feature a blend of classic essentials and affordable, on-trend statement pieces designed to elevate your wardrobe. from elegant basics to standout items, each piece is chosen to help you express your individuality and level-up your confidence.
here, we are more than just an online retailer; we are a community. we strive to create an inclusive space where you can find inspiration, share your style journeys, and feel empowered in your fashion choices. our commitment to affordability means you can look and feel your best without breaking the bank. we know that there are opportunities for improvement on size selection and sustainability, and these improvements are on the roadmap for our company as we continue to grow.
about the owner | stephanie
stephanie, owner of c.u.e. the cloth, is originally from the charming state of louisiana, and a graduate from LSU with a degree in fashion merchandising. her love for fashion was well established from an early age. a memorable story from her childhood is one that she tells often. she was captivated by a pair of loafers with buckles that her mom came home from work wearing one evening and immediately insisted that she needed a pair of loafers with buckles, too. no shoe department was safe after that! this moment was one that marked the beginning of her lifelong passion for style.
over a decade ago, stephanie moved to dallas to pursue her dreams in the fashion industry. throughout her career, she has gained invaluable experience working in various roles, including wholesale, buying, brand management, and ecommerce. for the past six years, she has further developed her expertise in digital marketing and currently works as a senior paid media manager in a corporate setting, although not within the fashion industry.
despite her corporate career, stephanie's love for fashion and ecommerce sparked her decision to launch c.u.e. the cloth. this business is a culmination of her extensive experience in both fashion and ecommerce, combined with her desire to share the joy of personal style with the world. c.u.e. the cloth is more than just a store; it reflects stephanie's belief that fashion should be effortless, authentic, and uniquely you.
stephanie's ultimate dream is to launch an inclusive, sustainable clothing line, but for now, she is focused on curating collections that embody classic, undone, and elevated styles.
we know that in today's world there are many places for you to shop and spend your hard-earned dollar, so we appreciate your support and business more than you know! we are so glad you are here. happy shopping!
what's in a name
our story
choosing a name for a business is never easy. it's the first impression, the introduction, the essence of what you're offering to the world distilled into a few words. when I started thinking about the name for this business, I knew it had to be something that reflected not only the style and quality of the clothing but also the philosophy behind it. after much thought, brainstorming, and a bit of serendipity, c.u.e. the cloth was born.