the story behind the name

choosing a name for a business is never easy. it's the first impression, the introduction, the essence of what you're offering to the world distilled into a few words. when I started thinking about the name for this business, I knew it had to be something that reflected not only the style and quality of the clothing but also the philosophy behind it. after much thought, brainstorming, and a bit of serendipity, c.u.e. the cloth was born. here’s the story behind the name.

the vision board: the beginning of the journey
the journey began with a vision board. if you've never made one, I highly recommend it. a vision board is a collage of images, words, and ideas that represent your goals and dreams. for me, it was a creative way to visualize the essence of my brand. I spent hours flipping through pinterest, magazines, scrolling through online style guides, and jotting down words that resonated with the kind of clothing I wanted to offer.

three keywords
once I compiled my vision board, I used three keywords to describe my vision board's overall aesthetic: classic, undone, and elevated. these words perfectly encapsulated the look and feel I envisioned for this little shop.

• classic: timeless pieces that are in style today and can be worn years from now. these collections include wardrobe staples that can be styled and worn multiple ways.
• undone: this captured the casual, laid back aesthetic that is all about looking effortlessly put together, with minimal effort. it's relaxed, natural, and authentically you.
• elevated: i want to make sure the pieces in the shop have a little something extra - a touch of sophistication that sets them apart.

the acronym: a happy accident
as I looked at these three words on my vision board, it clicked: classic. undone. elevated. the first letters of each word spelled "c.u.e.". not only did this acronym perfectly represent the essence of my brand, but it also had a catchy, memorable ring to it. it felt like a sign that I was on the right track.

the name: c.u.e. the cloth
with c.u.e. decided, I added "the cloth" to signify the core of my business: clothing. c.u.e. the cloth is more than just a name; it is a brand identity. it stands for the principles and style philosophies that would guide every decision to grow the brand. I have long term plans that include expanding the sizing selection and quality of the pieces, which is why I put emphasis on solidifying the brand identity from the start.

bringing the vision to life
creating c.u.e. the cloth has been an incredible journey. the name is a constant reminder of the vision and values that inspired this venture in the first place. it’s about more than just selling clothes; it’s about offering pieces that people can feel confident and comfortable in, pieces that reflect a style that is classic, undone, and elevated.

I hope that when you shop at c.u.e. the cloth, you feel the passion and thought that went into every item. fashion is a form of self-expression, and I aim to offer collections that help you express your best self, effortlessly and elegantly.

thank you for joining me on this journey! your support means the world. here’s to timeless style, effortless elegance, and the joy of finding that perfect piece that makes you feel like the best version of yourself. welcome to c.u.e. the cloth!